When Instagram co-founder Kevin Systrom spoke today at Federated Media's Signal conference, there wasn't much in the way of new info�?�but the fact that Systrom was at the conference, and the angle he took, suggests that the company is starting to think a little more seriously about its business model. Systrom began his talk by reviewing some of the user numbers that Instagram has already shared ? it has more than 27 million users. Perhaps even more impressive is the fact that if someone opens Instagram, they're likely to open it eight more times that day. That reach and that engagement should already be pretty appealing to advertisers, especially when paired with Instagram's focus.
Thursday, March 22, 2012
Kevin Systrom Drops A Few Hints About Instagram?s Business Model
When Instagram co-founder Kevin Systrom spoke today at Federated Media's Signal conference, there wasn't much in the way of new info�?�but the fact that Systrom was at the conference, and the angle he took, suggests that the company is starting to think a little more seriously about its business model. Systrom began his talk by reviewing some of the user numbers that Instagram has already shared ? it has more than 27 million users. Perhaps even more impressive is the fact that if someone opens Instagram, they're likely to open it eight more times that day. That reach and that engagement should already be pretty appealing to advertisers, especially when paired with Instagram's focus.
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